Why Partner With Us
We believe our success is directly linked to the success of our partners. By strategically partnering with leading manufacturers and cultivating strong, collaborative relationships, we aim to establish a leading presence in the Icelandic market. From the moment you come on board, we’ll partner with you to accelerate sales, enhance profitability, and establish lasting bonds with both new prospects and loyal clients.
What Sets up apart
Forging lasting, sustainable relationships is at the heart of our approach.
With over 30 years of successful collaboration with our suppliers and relationships that continue to grow stronger. We demonstrate our dedication to partnering exclusively with innovative manufacturers who deliver top quality solutions and actively nurturing and supporting these collaborations year after year.
Lyra as a company has been active in the Icelandic market since 1991.
Over this time we’ve built strong, lasting relationships with all key customers in our market. We have earned the confidence to represent some of the world’s leading brands and developed a reputation for our relationship focused approach, delivering exceptional customer care and after sales support.
This longevity and the trust our partners place in us underscore our consistent performance and commitment to excellence.
With more than 30 years of hands on experience, we’ve built a nuanced understanding of our markets.
Our passionate, dedicated team have developed specialist product and market knowledge and our core value of continuous learning keeps that expertise both current and forward-looking.
We work alongside our partners to ensure their product offerings consistently meet and anticipate the needs of their customers.
At Lyra’s facilities we have the option to provide onsite seminars and training, from intimate workshops to larger scale sessions for our customers.
Our expert field service engineers deliver end to end care for our customers equipment. Including preventative maintenance where scheduled inspections and tune ups to catch issues before they occur, rapid breakdown response with on site troubleshooting and repairs to restore operations quickly and validation & calibration for precise testing and certification to ensure performance and compliance.
The technical expertise of our field service team not only keeps your partners’ equipment running smoothly but also strengthens customer relationships fuelling long term sales growth and brand loyalty.
With a robust balance sheet and decades of trading experience, we’re positioned to make strategic investments in our partners’ products and projects. Our financial stability gives suppliers the confidence that they’re working with a reliable, long established organization committed to mutual growth.